No one reads The New York Times if you have to pay for it.
Of course, media experts/pundits have been saying this for years.
I certainly refuse to pay for online access to the NYT -- I can get "subscription" pieces in the NYT without paying for them. The internet "tricks" make (thank God) information free.
If you want info on these tricks, contact me. I charge only 100,000 a second in Indonesian currency.