Friday, April 11, 2014
Coke vs. Kefir; McDonald's vs. Black Bread
As I reflect (too strong a word, for a former State Department functionary concerned where the Congressman would get through customs at Sheremetevo airport) upon the sad state of Russian-American relations today, I cannot help but think of lasting "cultural" (how I hate the overused word) differences between our two countries, which both share the privilege (shared identity?) of being geographical extremities of Europe -- one (Russia) by land space; the other (America) by oceans.
How I regret meaningless "civilizational statements"! But, still, bring back Gibbon.
Doubtless, Coke/McDonald's has a universal appeal, thanks to the marketing genius of its globalized investor/promoter/managers (not limited, of course, to the Bush II "homeland).
And Google -- need I point out -- so universal, is the genius of a Russian emigre..
More: Young Russians are still enthused by "eating" Western junk-food style. Next, Alka-Seltzer (doubtless, it's already there).
But, still, in Russia, some will prefer kefir to Coke, black bread to McD's clown non-bread.
I bet some younger, Western-oriented Russians -- savvy as they are -- might not disagree with me, if only for the sake of being polite.
Well, ok, black bread is for babushka.
I give up.
So should Putin be in Crimea? For black bread?
Just a thought.