Reflexive pronouns and apostrophe catastrophe

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There is no doubt, at least for myself, that this reflexive pronoun business has now outstripped apostrophe abuse as the supreme grammatical annoyance. Its such an irritant in it’s way — perhaps also to yourselve’s?!?!

--Roger Cohen, "England’s Reflexive Pronoun Epidemic," New York Times; on grammatical violence caused by the misuse of the apostrophe, see John Brown, "Apostrophe Catastrophe, or the Consolations of the Internet, " Huffington Post (2011).