Alec Ross, State Department "new media guru," cannot stop talking about/promoting himself on Facebook. It's all about "me" and "I."
My father, a diplomat, always warned me -- he was being wonderfully ironic -- when I talked about myself: "Let's talk about something interesting, let's talk about me."
Mr. Ross, even if he has (I assume) an i-phone (note the "i"), needs a real-world lesson in humility. His parochial egomania has simply gotten boring to normal people.
The world is far more complicated than Mr. Ross or his sophomoric pronouncements about it, even if his simple-minded obiter dicta appear via the "new social media." See also.