A Note from Deirdre Kline, Director of Communications, Middle East Broadcasting Networks, Inc.

Response to Zogby's article on Alhurra‏
From: Deirdre Kline (dkline@alhurra.com)
Sent: Tue 12/29/09 11:38 PM

John,

I saw that you carried James Zogby’s article on Alhurra in the Dec. 28th Public Diplomacy Press and Blog Review and I wanted to send you the comment that we posted online in response to the article.

James Zogby believed six years ago that an American television channel to the Middle East was a bad idea and is intent on proving he is right. However, latest audience surveys, conducted by international research firms such as ACNielsen, show Alhurra with a weekly reach of more than 27 million viewers. This audience total exceeds that of all other Arabic-language international broadcasters (including BBC Arabic) combined. More important than audience reach is its impact. Recent research shows that the majority of Alhurra’s audience states that watching the channel contributes to their understanding of current events, U.S. foreign policy and U.S. culture and society.

Alhurra continues to evolve and becomes better and more successful each year. This year, Alhurra launched Al Youm, a live three-hour primetime news and information program like no other in the region –it broadcasts simultaneously from four cities across the Middle East; as well as Washington, D.C. Al Youm and other Alhurra programming bring unique topics, guests and views to the people of the Middle East. For example, Alhurra is currently airing a multi-part series on the history and lives of Arab-Americans, including an extensive interview with John Zogby (James Zogby’s brother). Alhurra is creating a unique niche in the complex media landscape of the Middle East. Mr. Zogby should judge Alhurra on what it is today rather than an idea he didn’t like six years ago.

Have a very Happy New Year and call if you need any additional information.

Deirdre Kline
Director of Communications
Middle East Broadcasting Networks, Inc.
7600 Boston Blvd
Springfield, VA 22153
703-852-9250(O)
202-340-0351(M)