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This is my first experience with being (what else can I conclude it is) a direct target of "drone advertising." Doubtless many others have preceded me.
Am I concerned about this? Yes, to some extent. Surprised? No. I've always felt Facebook, for all its "free" benefits, is essentially a two-way mirror and, whatever computer behind the mirror keeps track of us Facebook addicts, it does so -- far more "efficiently" -- than our staying in touch with our "Facebook friends" via friendly/goofy/often innocent messages.
To suggest the obvious: Citizen surveillance is not limited to the NSA ... Or should I say "consumer surveillance" ... or even more "diplomatically" -- "consumer service" ... or better still "enhancement of the American consumer's freedom of choice."
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From a January 9 article in the New York Review of Books, "How Your Data Are Being Deeply Mined" Alice E. Marwick:
Using techniques ranging from supermarket loyalty cards to targeted advertising on Facebook, private companies systematically collect very personal information, from who you are, to what you do, to what you buy. Data about your online and offline behavior are combined, analyzed, and sold to marketers, corporations, governments, and even criminals. The scope of this collection, aggregation, and brokering of information is similar to, if not larger than, that of the NSA, yet it is almost entirely unregulated and many of the activities of data-mining and digital marketing firms are not publicly known at all.
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