John Brown's Notes and Essays
Friday, June 12, 2015
A Facebook comment on doughnuts and public diplomacy (slightly edited)
article via ACP on Facebook
People tried to eat healthier. Instead, doughnut sales went up.
The doughnut business is resilient.
WASHINGTONPOST.COM
John Brown
"Tastiest" is, of course, the hole in the middle. What a marketing trick (you induce the breakfast-less, hungry consumer to gulp down overpriced alimenatry junk, and then the most enjoyable part of the experience turns out to be not eating this culinary s--t after all -- "content" that doesn't cost a dime to the producer!). Applicable to how cynics view public diplomacy, also known to perhaps greater cynics as just crude propaganda?
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